{"id":3742,"date":"2019-04-17T15:09:39","date_gmt":"2019-04-17T20:09:39","guid":{"rendered":"https:\/\/www.advdermatology.com\/blog\/?p=3742"},"modified":"2020-11-04T12:19:57","modified_gmt":"2020-11-04T18:19:57","slug":"2019-skin-cancer-statistics","status":"publish","type":"post","link":"https:\/\/www.advdermatology.com\/blog\/2019-skin-cancer-statistics\/","title":{"rendered":"Analysis: Where Americans are most concerned about skin cancer"},"content":{"rendered":"<p><strong>It may surprise you to hear skin cancer rates are higher in Delaware, Vermont, and Minnesota than in California, Florida, and Texas.<\/strong> But it\u2019s true! It\u2019s a phenomenon we dermatologists have understood for quite some time\u2014people in states with intermittent sun exposure are less vigilant in preventing sunburn. Anyone who has lived in the Midwest or Northeast has seen evidence of this after that first bright, sunny day in May or June. People can\u2019t help themselves, they overdo it.<\/p>\n<p><strong>Noting the variance of skin cancer rates across our country,<\/strong> we\u2019re curious about people\u2019s awareness of risk within their respective states, and whether their level of concern is appropriate for where they live.<\/p>\n<p><strong>By measuring Google search trends at a state level,<\/strong> we\u2019ve been able to determine where in the country people are most and least actively concerned about skin cancer. And, by comparing local levels of concern to local levels of risk, we\u2019ve constructed a nationwide portrait of America\u2019s relationship with skin cancer prevention.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3745 size-full\" src=\"https:\/\/www.advdermatology.com\/wp-content\/uploads\/2020\/02\/AD_Skin_Cancer_Map-01-e1555531493118.png\" alt=\"\" width=\"700\" height=\"858\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Below is a list ranking all 50 US states<\/strong> from the most extremely concerned to the most dangerously unconcerned. States are designated at various levels based on how their concern matches up with their level of risk.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3746 size-full\" src=\"https:\/\/www.advdermatology.com\/wp-content\/uploads\/2020\/02\/AD_Skin_Cancer_By_State-01-e1555531567926.png\" alt=\"\" width=\"700\" height=\"1771\" \/><\/p>\n<p><b>Methodology<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In September of <\/strong>2018<strong> we conducted an analysis of Google search trends related to awareness and prevention of skin cancer.<\/strong> We identified seven search terms that indicate some level of interest in or concern for skin cancer prevention:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u201chow to prevent skin cancer\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cskin cancer prevention\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201chow to prevent melanoma\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cskin cancer risk\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cbest sun protection\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cbest sunscreen\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cbest uv protection\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>The data gathered represents rolling averages of the preceding 12 months of search volume,<\/strong> in each of 50 US states. We related search volume to state populations in order to produce a metric representing each state\u2019s relative level of concern.<\/span><\/p>\n<p><strong>We then compared levels of concern to the latest data from the <a href=\"https:\/\/gis.cdc.gov\/Cancer\/USCS\/DataViz.html\">Centers for Disease Control<\/a><\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> which indicates rates of skin cancer occurrence in each US state. Comparing the levels of concern against the relative risk in each state, we identified where each state falls along a spectrum of concern, spanning from an extreme level of concern to a dangerous lack of concern.<\/span><\/p>\n<h3>Please feel free to share this infographic. When you do, please give credit and link to <a href=\"https:\/\/www.advdermatology.com\/\">advdermatology.com<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>It may surprise you to hear skin cancer rates are higher in Delaware, Vermont, and Minnesota than in California, Florida, and Texas. But it\u2019s true! It\u2019s a phenomenon we dermatologists have understood for quite some time\u2014people in states with intermittent<\/p>\n","protected":false},"author":15,"featured_media":12049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"15266,16566,15766","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1,196],"tags":[255,530,786,2048,2049,2050,2210],"class_list":["post-3742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-skin-cancer","tag-advanced","tag-cancer","tag-dermatology","tag-skin","tag-skin-cancer-2","tag-skin-cancer-education","tag-taub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analysis: Where Americans are most concerned about skin cancer | Advanced Dermatology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advdermatology.com\/blog\/2019-skin-cancer-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analysis: Where Americans are most concerned about skin cancer | Advanced Dermatology\" \/>\n<meta property=\"og:description\" content=\"It may surprise you to hear skin cancer rates are higher in Delaware, Vermont, and Minnesota than in California, Florida, and Texas. But it\u2019s true! It\u2019s a phenomenon we dermatologists have understood for quite some time\u2014people in states with intermittent\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advdermatology.com\/blog\/2019-skin-cancer-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"Advanced Dermatology\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-17T20:09:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-04T18:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advdermatology.com\/wp-content\/uploads\/2020\/02\/ben-warren-405487-unsplash-e1555532031895.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advanced Dermatology\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advanced Dermatology\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Analysis: Where Americans are most concerned about skin cancer | Advanced Dermatology","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advdermatology.com\/blog\/2019-skin-cancer-statistics\/","og_locale":"en_US","og_type":"article","og_title":"Analysis: Where Americans are most concerned about skin cancer | Advanced Dermatology","og_description":"It may surprise you to hear skin cancer rates are higher in Delaware, Vermont, and Minnesota than in California, Florida, and Texas. 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