{"id":15228,"date":"2022-11-16T12:47:04","date_gmt":"2022-11-16T18:47:04","guid":{"rendered":"https:\/\/www.advdermatology.com\/?p=15228"},"modified":"2023-04-06T15:36:32","modified_gmt":"2023-04-06T20:36:32","slug":"how-much-americans-spend-on-their-looks-study","status":"publish","type":"post","link":"https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/","title":{"rendered":"Study: How Much Americans Spend on Their Looks"},"content":{"rendered":"

Survey Reveals Average American Spends $722 on Appearance Per Year<\/h4>\n

Everyone wants to look good, and some will go to great lengths and costs to do so. Our new study shows just how much Americans are spending on beauty and wellness and what their top concerns are. For some, <\/span>skincare<\/span><\/a> is a priority, while others want to slow down the <\/span>aging process<\/span><\/a>.\u00a0<\/span><\/p>\n

While certain concerns can be addressed through <\/span>cosmetic procedures<\/span><\/a>, people are also taking matters into their own hands. In a survey of more than 1,000 Americans, it was revealed on average, adults spend $722 every year on their appearance.\u00a0<\/span><\/p>\n

\"Americans<\/p>\n

While the average person spends more than $700 on their appearance per year, the spending is higher among women. The average American woman shells out $877 annually, while men pay $592 on average.<\/span><\/p>\n

When it comes to investing in your image, people have spent the most money on hair products, followed by skincare, and shaving products in the last 12 months. Hair and skin remain a priority as seven out of the top ten expenditures revolve around these features.\u00a0<\/span><\/p>\n

When looking individually at women, the top 3 beauty investments are skincare, hair products, as well as haircuts and color. The top investments for men slightly differ. Haircuts top the list, followed by supplements\/protein powders, and gym memberships.\u00a0<\/span><\/p>\n

\"Beauty<\/p>\n

Despite spending nearly $1,000 per year on looks, 60% of Americans wish they had more money to use on their appearance. In fact, 1 in 6 admit to spending more on beauty and wellness than they can afford.<\/p>\n

When comparing how much men and women spend in certain categories, women spend more than men on haircuts, makeup, skincare, hair products, and nails. On average, women spend $60 more per year on haircuts than men. When looking at skincare expenses, women spend around $28 per month, while men pay around $17. Meanwhile, men spend, on average, $18 per month on gym memberships, compared to the $11 women shell out. Men are also paying more for supplements and protein every month.\u00a0<\/span><\/p>\n

\"The<\/p>\n

While there are many reasons someone may want to put their best self forward, some Americans are spending so much on their appearance because of worries or insecurities. More than 2 in 3 (67%) worry about their appearance. Additionally, 3 in 4 women (75%) and 60% of men say they worry about how they look. When it comes to self confidence, 58% of the population say they struggle to feel good about themselves. Half of men and 65% of women admit having self confidence doubts.<\/span><\/p>\n

The struggle of self-consciousness can be rooted in many things. Weight is a top concern (63%), followed by skin quality (38%), smile\/teeth (37%), hair (34%), and muscle tone\/mass (25%). While many people may try on their own to improve their appearance, 1 in 3 are considering cosmetic surgery. More women (44%) than men (22%) are considering that route.\u00a0<\/span><\/p>\n

So far in their lifetime, people who have gotten cosmetic procedures have paid around $630 on average. Women have spent $1,120 on average, and men have spent much lower at $159. The most common procedures people have paid for include <\/span>botox<\/span><\/a>\/fillers, <\/span>laser hair removal<\/span><\/a>, breast augmentation, and liposuction.<\/span><\/p>\n

\"Beauty<\/p>\n

Cost is a consideration whether you\u2019re joining a gym (which 11% of Americans plan to do in 2023), buying new lotion, or consulting with a dermatologist. In fact, 3 in 5 Americans say inflation impacts their decision whether or not to spend money on their appearance.\u00a0<\/span><\/p>\n

More than 1 in 4 (26%) plan on spending more money on their appearance in 2023 than they did in 2022. When it comes to the holidays, 17% plan on gifting beauty and wellness products, while more than 1 in 3 (34%) hope to receive those products.\u00a0<\/span><\/p>\n

Everyone struggles at different times with their appearance. It\u2019s important to know you\u2019re not alone, and you are beautiful. Here at <\/span>Advanced Dermatology<\/span><\/a>, we aim to educate by providing accurate and complete information, helping you make the right choices for your optimal skin health and skincare.<\/span><\/p>\n

Methodology<\/b><\/p>\n

In November 2022, we conducted a survey of 1,003 people from around the U.S. Among respondents, 48% identified as male, 49% as female, and 3% as non-binary or transgender with an average age of 39.<\/span><\/p>\n

For media inquiries, contact media@digitalthirdcoast.net<\/span><\/p>\n

Fair Use<\/b><\/p>\n

When using this data and research, please attribute by linking to this study and citing https:\/\/www.advdermatology.com\/.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Survey Reveals Average American Spends $722 on Appearance Per Year Everyone wants to look good, and some will go to great lengths and costs to do so. Our new study shows just how much Americans are spending on beauty and<\/p>\n","protected":false},"author":15,"featured_media":15233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"0","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"16022,15440,15087","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-15228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nSurvey reveals how much Americans spend on beauty and wellness<\/title>\n<meta name=\"description\" content=\"Advanced Dermatology\u2019s latest study finds how much Americans spend to look good\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey reveals how much Americans spend on beauty and wellness\" \/>\n<meta property=\"og:description\" content=\"Advanced Dermatology\u2019s latest study finds how much Americans spend to look good\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Advanced Dermatology\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-16T18:47:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T20:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advdermatology.com\/wp-content\/uploads\/2022\/11\/Adv-Derm-Pay-To-Look-Good-square-picture14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advanced Dermatology\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advanced Dermatology\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Survey reveals how much Americans spend on beauty and wellness","description":"Advanced Dermatology\u2019s latest study finds how much Americans spend to look good","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/","og_locale":"en_US","og_type":"article","og_title":"Survey reveals how much Americans spend on beauty and wellness","og_description":"Advanced Dermatology\u2019s latest study finds how much Americans spend to look good","og_url":"https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/","og_site_name":"Advanced Dermatology","article_published_time":"2022-11-16T18:47:04+00:00","article_modified_time":"2023-04-06T20:36:32+00:00","og_image":[{"width":750,"height":750,"url":"https:\/\/www.advdermatology.com\/wp-content\/uploads\/2022\/11\/Adv-Derm-Pay-To-Look-Good-square-picture14.jpg","type":"image\/jpeg"}],"author":"Advanced Dermatology","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advanced Dermatology","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/","url":"https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/","name":"Survey reveals how much Americans spend on beauty and wellness","isPartOf":{"@id":"https:\/\/www.advdermatology.com\/#website"},"datePublished":"2022-11-16T18:47:04+00:00","dateModified":"2023-04-06T20:36:32+00:00","author":{"@id":"https:\/\/www.advdermatology.com\/#\/schema\/person\/6363c61e66a034ea695253ec1aea291c"},"description":"Advanced Dermatology\u2019s latest study finds how much Americans spend to look good","breadcrumb":{"@id":"https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.advdermatology.com\/blog\/how-much-americans-spend-on-their-looks-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advdermatology.com\/"},{"@type":"ListItem","position":2,"name":"Study: How Much Americans Spend on Their Looks"}]},{"@type":"WebSite","@id":"https:\/\/www.advdermatology.com\/#website","url":"https:\/\/www.advdermatology.com\/","name":"Advanced Dermatology","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advdermatology.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.advdermatology.com\/#\/schema\/person\/6363c61e66a034ea695253ec1aea291c","name":"Advanced Dermatology","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advdermatology.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/66c60754209a9df8155e907633ca1e92685b2cba092b673ea72688cc8a7fd000?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66c60754209a9df8155e907633ca1e92685b2cba092b673ea72688cc8a7fd000?s=96&d=mm&r=g","caption":"Advanced Dermatology"}}]}},"_links":{"self":[{"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/posts\/15228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/comments?post=15228"}],"version-history":[{"count":0,"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/posts\/15228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/media\/15233"}],"wp:attachment":[{"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/media?parent=15228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/categories?post=15228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advdermatology.com\/wp-json\/wp\/v2\/tags?post=15228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}